This book should be called BARNEY'S BIBLE FOR SALES SUCCESS. Any artist who does not own it, study it and keep it by his easel or on his drawing board is taking the long way `round on his career path and will pay dearly in wasted time, effort and frustration. Everyone who owns, or aspires to own, a business should read it - the success principles are universal whether you are painting pictures or painting houses. I spent 20+ years as a successful sales rep and artist and I'm learning something on every page I read. I'm retired now and sharing what I learned in a series of free podcasts at MY SALES TIPS FOR ARTISTS website. If only I'd had it then, I'd have retired years earlier.